Search engines tend to have problems fully indexing dynamic websites (in other words, sites that are hooked up to a database of content). The kinds of sites that search engines have the biggest trouble with are ones that have overly complex URL structures, including…
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SEO can be broken into two distinct areas - “on-page” factors and “off-page” factors. On-page factors include anything that you can affect on the page itself, such as the title tag, body copy, H1 heading tags, image ‘alt’ attributes etc. Off-page factors encompass things that influence rankings but are not on the page itself …
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Partially indexed, poorly ranked, penalized and possibly banned: such is the unpleasant fate of a Web site that’s not duly optimized for the search engines.
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Many consider search engine optimization (SEO) - the process of enhancing your Web site’s visibility in the search engines through ways other than paid search ads - a sort of black box. But once the essential features of a search-engine-optimal Web site are laid out in a concise list, SEO is not nearly as mystifying.
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Auckland Chamber of Commerce e-Nabling Business — Auckland, New Zealand
A workshop featuring practical tips and solutions for integrating the latest email marketing and search engine optimization technologies into your marketing mix.
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“…pleased (and surprised) at how much I learned from Stephan Spencer of Netconcepts on how to optimize and generate more revenue and bring more traffic to my sites.”
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Google and Yahoo! have become much more aggressive in their crawling behavior, going deeper into dynamic, database-driven websites than ever before. A closer look, however, reveals that some bad news is mixed in with the good…
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UW E-Business Institute's E-Business Best Practices and Emerging Technologies 7th Annual Conference — Madison, WI
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MarketingProfs Virtual Seminar — online (webcast)
Do you use Google every day? Mastering Google’s powerful search refinement operators and lesser known features could, over a years time, save you days scouring over irrelevant results. Even more enticing is the promise of elusive nuggets of market research and competitive intelligence out there waiting to be discovered.
Learn how you too can become a Google expert searcher and extract invaluable data about your competitors and about the market like never before - with laser-like accuracy and extreme efficiency.
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Seek and ye shall find. But not always.
According to an IDC (International Data Corporation) report from last year, knowledge workers spend 15-30% of their day searching for information. What’s worse, more than half of their online searches fail.
That doesn’t bode well for us, does it? Hopefully, this series has gone a long way to help you make the invisibly rich Internet more visible. We close this series by tapping into the wisdom and experience of two renowned Google experts—Nancy Blachman and Tara Calishain—who share some of their favorite tips, tools, insights, and search strategies for researching with Google.
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